Google Ads (PPC)
Make Every Click Count
We are Google-certified in Search, Display, Video, and Shopping, ensuring we deliver the highest standards in digital advertising. Our strategies target your ideal audience while maximizing search engine visibility. With the ever-changing digital landscape, our certification ensures we stay ahead of trends to drive the best results for your business.
Why Use Google Ads?
Faster Results
Paid search is the quickest way to drive relevant traffic to your website. We ensure every dollar of your ad spend works hard to deliver the best possible results, fast.
Precise Targeting
We fine-tune our strategies to target the right audience, using a combination of relevant keywords, demographics, geographic locations, and other key factors. This ensures your ads reach those most likely to take action and convert.
Measurable ROI
With Google Ads, you can track every click and conversion. Our expertly managed campaigns deliver clear, quantifiable metrics, enabling you to measure ROI with precision.
Budget Control
Your campaign’s success doesn’t have to come with surprises. We monitor your spend carefully, optimizing your budget to get the most out of every dollar while staying within your desired limits.
Increase Sales
By targeting a highly relevant audience, we increase click-through rates and conversions, driving more qualified leads and boosting your eCommerce sales over time.
How Do We Do It?
If you're already running PPC ads, a thorough audit can provide a clear picture of your current performance. This is also the perfect opportunity to align with our team on your broader digital marketing strategy and business goals.
The success of your PPC program hinges on selecting the right opportunities and platforms based on your specific goals. Whether you're focusing just on PPC or exploring other options like Display Ads, Shopping Campaigns, and more, we'll start by understanding your needs. Then we’ll work together to find the areas where you can make the biggest impact—and even identify some quick wins along the way.
Keyword research is a key part of the process because it shapes everything from your ad copy to how we target the right audience. Campaign audits and detailed keyword research help uncover fresh opportunities for reaching your ideal clients, aligning with your business goals, and highlighting what makes your products or services stand out.
A winning campaign strategy is built on a foundation of thoughtful planning and data-driven insights. It takes into account key elements such as budget, bid type, optimization objectives, and creative recommendations. We’ll also provide clear projections to show what’s possible with your current budget, giving you the confidence to move forward and make the most of your resources.
Our priority is creating a strategy tailored to your business, but we know success also depends on understanding the bigger picture. That’s why we analyze your competitors and keep up with industry developments using tools like Google Trends and other data-driven platforms. With this comprehensive approach, we’ll help you stay ahead of the competition and adapt to a changing landscape.
We help you define your ideal client personas before we build custom audiences that make your campaigns more targeted and effective. This focused approach ensures you're reaching the right people with the right message. From there, we develop a tailored ad strategy and craft compelling ad copy that speaks directly to your audience, using the key insights and keywords identified throughout your overall strategy.
You may think you have your PPC account set up and tracking properly, but working with hundreds of clients over the years has taught us that conversion and tracking errors are more common than you might think. That’s why we take the time to audit all conversion points to ensure all goals are being tracked properly – including forms, calls, emails, and appointments.
We provide custom campaign reporting that helps you understand and track your key performance indicators (KPIs) and other important metrics. By keeping a close eye on performance, we ensure your campaigns are on the right track and deliver the results you’re aiming for. Our reports are tailored to your business goals, giving you clear insights into what's working, what’s not, and where adjustments can be made for continuous improvement.